When we, as an agency, today speak of digital advertising, we refer to much more than the conventional production and delivery of banner campaigns. That was back in 2007 and is now outdated. Thanks to the ad server environment, native storytelling (content marketing) and endless volumes, digital advertising has become broader than many marketing experts expected. This is wonderful, if one considers how extensively we need to advertise nowadays in order to succeed.
We begin with technological foundations, which have only one goal: traceability. Without this common basis, meaningful optimisation steps can hardly be made. A suitable campaign management always requires a solid technological setup, a well-organised media plan and a common denominator to observe all channels and movements.
Good digital advertising is not annoying. On the contrary, more precisely, it provides a basic understanding of customer wishes and user behaviour. This development is further accelerated by the split screen theme. If you do not do it, your competitors will.