People search on the web. About 60% of website visits usually happen as a result of a search process. Machines carry out search processes on the Internet. Behind the homepage of Amazon, Facebook, YouTube, etc., algorithms search for the suitable content for every single user.
Search takes place at all times. Not only as in the input box of a website or as language search or regional search. Search is the basic principle, according to which products, brands, services, media and information are delivered to users. In order to make their content visible, they need to be easily accessible and emphasise their value. The better they do so, the better they can be positioned and the stronger they will be perceived.
You want to be found: it does not matter whether a potential customer is searching for your products or an algorithm is after the suitable content for a page. Because otherwise you give up on turnover and profit.