Data Illustration

SEARCH.Let them find you.

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People search on the web. About 60% of website visits usually happen as a result of a search process. Machines carry out search processes on the Internet. Behind the homepage of Amazon, Facebook, YouTube, etc., algorithms search for the suitable content for every single user.

 

Search takes place at all times. Not only as in the input box of a website or as language search or regional search. Search is the basic principle, according to which products, brands, services, media and information are delivered to users. In order to make their content visible, they need to be easily accessible and emphasise their value. The better they do so, the better they can be positioned and the stronger they will be perceived.

 

You want to be found: it does not matter whether a potential customer is searching for your products or an algorithm is after the suitable content for a page. Because otherwise you give up on turnover and profit.

You have questions.
We deliver answers.

New traffic sources for more turnover.

Generating more frequency, thus “traffic”, for a company website is easy. The more people are aware of the online offer via search engine, social media, digital advertising campaigns or recommendations (e.g. on Amazon or eBay), the more traffic the website gets. More traffic does not always mean more sales. If a user does not find what he expects on the site, he/she disappears again. Therefore, it is crucial to address the right users in the right channels with the right messages. Every company must know which traffic sources suit best the individual goals of a company.

An accurate analysis and permanent evaluation of traffic generation is the key to achieve a greater turnover and a better conversion.


It is not the search engine who will buy products, but the user.

Social media have now reached a highly developed stage.

Social media has kept us on our toes during the last years. Through the ubiquitous presence of Facebook, Twitter, Pinterest, LinkedIn etc., companies were increasingly being put under pressure. In the meantime, social media has become more mature and offers many possibilities for companies on how to act subject- as well as content-wise.

S-commerce and recommendation marketing, if cleverly built up, can lead to the development of new customer groups.


With S-Commerce, new customers are originated.

Speaking only about customer loyalty is too little.

Seeking for attention is the goal of many brand ambassadors and companies. Creating long-term customer relationships is one of the biggest challenges in the digital environment. This is because, just like customers can easily come, they can also easily move on to the next website available. They find the webpage of the competition on the phone, it is prettier and, thanks to the great service functions, overall more appealing.


React quickly with fast feedback loops in real-time.

Authentic content is valued worldwide.

When it comes to authenticity and the honest debate between companies with world-moving stories, content marketing stands by its big brother, i.e. content. Together, they are in the front line for users. When users and customers are looking for a proactive discussion on critical topics and are willing to share them on public platforms, authenticity can simply be called a social media responsibility.


Brands become more human.