DIGITALES SCREENING

If you want to achieve digital success, you must have a functioning basis. Here, looking behind the scenes is important, because only when processes are understood, a sustainable strategy can be created and sound decisions can be made. Digital screening is designed to accurately analyse key strategic themes for the digital backbone.

We provide the first 10 questions a company should ask itself when it comes to evaluating digital marketing:

1. Do you have a detailed and holistic strategy for your digital marketing including time, budget, resource planning as well as the definition of milestones and strategy building blocks?

2. Were target audience segments and their customer journey analysed?

3. Have you already defined different appeals for each stage of the funnel and for different channels?

4. Does your marketing mix form a balanced and efficient relationship between paid, owned and earned media?

5. How can you make sure that you are already using the best tools and technologies for your needs?

6. Do your online and offline measures and their success analysis intertwine with each other?

7. Do you already use cross-device tracking solutions?

8. How do you evaluate to what extent your campaigns are paying off in terms of the goals of your digital marketing strategy?

9. How do you efficiently combine together the analysis and evaluation of the various marketing tools?

10. Are you best placed in terms of internal resources as well as cooperation with external service providers?

By now, for some of you the digital think tank will start struggling to formulate the first answers. As a consulting agency, we will be glad to assist you in processing and formulating the answers and, subsequently, in the development of relevant solutions.

And by the way, we know of course the 5 classic mistakes in the adaptation of digital strategies when entering the realm of digital marketing. Interested?

Then just contact us via the contact form and we will get in touch with you immediately with the most important insights on this topic.

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