Let’s be honest. The digital journey of a customer is pretty much the best thing that marketing executives can make use of. Rarely in the history of advertising, it was easier to find customers according to their interests and desires and to speak directly to them. To cut it short, a marketing Eldorado.
However, with the transparency of customers, companies are increasingly exposed to new competition and new performance pressures. Moreover, customers have now become more mature and volatile, because the competition is often just one click away. Weak customer loyalty measures and unused conversion optimisation reduce the customer life cycle and leave the potential unutilised.
As an agency, we increasingly see the individual customer journey in the digital world as something that has countless contact points. Not everyone can be reached to the same extent. Therefore, it is important to have thought-through messages, precise technical analyses (there is plenty of customer data) and a clear strategy approach. This is what we are good at.