Do you already do “programmatic marketing”? The term programmatic marketing refers to digital advertising, which is automatically managed and optimised through algorithms and data analysis. Advertising based on target groups? Definitely obsolete. Today, it is possible to recognise, in real time, at which point of the customer journey (i.e. the path from stranger to customer)..
I am always careful with trends. Often, well-known factors and processes are hidden behind trends with new names. And too often, when following the latest trends, the foundations are forgotten. Personal assistant: I see a clear development of search engines and ranking systems towards what is known as personal assistant. Apparently, Google’s objective is to..
Please, don’t get me wrong: usually, I deal with business matters differently. But today I make an exception. Since the topic is very important to me, I cannot help being very direct. For this is reason I say it clearly: chase static campaigns finally away, when it comes to online marketing! It is inefficient, vague..
Two Viennese digital agencies will unite their forces. The protagonists, Vienna Digital (www.viennadigital.com) and 123Consulting (www.123consulting.com), bring in complementary competences for their partnership, which enters the market under the name of “Digitalbude”. The Vienna Digital team has a technological know-how and digital social competence. The capital of 123Consulting, on the other hand, is constituted by..
In the digital era, trends do not last long. The trends known and followed today, tomorrow will be already obsolete. This fully applies to online marketing issues. The field re-designs itself almost daily. Digital advertising experts chase frenetically the latest must-have of online communication, always with the awareness that they might miss the highlight of..
Actually, a prediction of the most important digital marketing trends 2016 is very simple. This is because one thing can be said with certainty: “the Holy Grail of online marketing”, longed by many, will definitely not fall from the sky, not even next year. However, what will happen is that thorough and constant work based..