WebSummit 2017: A concentration of knowledge and 1000 speakers

We did it. We, as Austrian digital marketing agency, attended the WebSummit 2017 in Portugal from the 6th to the 9th of November. The result from our point of view: unbelievable. Not only is the size of such event impressive for Austrian standards, but also the concentration of knowledge, international speakers, companies participating and digital..

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INSIGHTS from 2013

Since 2013, we regularly write subject-specific articles for the platform WERBEPLANUNG.AT – an overview of the contributions of 2013 can be found here: Negative SEO – published on the 11th of July 2013 Social Signals – published on the 25th of July 2013 Content Marketing -published on the 08th of August 2013 Author Rank –..

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Digital courage cannot be bought

Do you already do “programmatic marketing”? The term programmatic marketing refers to digital advertising, which is automatically managed and optimised through algorithms and data analysis. Advertising based on target groups? Definitely obsolete. Today, it is possible to recognise, in real time, at which point of the customer journey (i.e. the path from stranger to customer)..

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Chase static campaign planning finally away!

Please, don’t get me wrong: usually, I deal with business matters differently. But today I make an exception. Since the topic is very important to me, I cannot help being very direct. For this is reason I say it clearly: chase static campaigns finally away, when it comes to online marketing! It is inefficient, vague..

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These are the digital trends 2016

Actually, a prediction of the most important digital marketing trends 2016 is very simple. This is because one thing can be said with certainty: “the Holy Grail of online marketing”, longed by many, will definitely not fall from the sky, not even next year. However, what will happen is that thorough and constant work based..

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