Since 2013, we regularly write subject-specific articles for the platform WERBEPLANUNG.AT – an overview of the contributions of 2013 can be found here: Negative SEO – published on the 11th of July 2013 Social Signals – published on the 25th of July 2013 Content Marketing -published on the 08th of August 2013 Author Rank –..
759 million of websites build the Internet we know today. Each one has a clear web address. Each of these addresses (“domain”) is made of a sequence of signs divided by full stops, for example www.werbeplanung.at. The last part of the address, in this case “.at” is the so-called “Top Level Domain” (TLD). Two types..
Admittedly, it is anachronistic: the written word is – still – the core of search engine optimisation. Google still cannot interpret images and analyse video content if the content is not written in the appropriate way. Texts are and remain – until further notice – the only source of information, in terms of content, for..
Admitted: search engine optimisation (SEO stands for Search Engine Marketing) is a relatively complex and lengthy online marketing measure. “A little SEO optimisation done quickly” does not work. Without investing time and money, the long-term chances of success are limited. On the other hand, to reward the effort, SEO builds the most efficient and attractive..
To google became a cultural practice. Every Internet user, in Austria about 80% of the population, googles – and most of the time on a daily basis. Dealing with the search engine is by now so obvious that we often forget that Google is a profit-driven company. In this respect, the Google search is the..
December is for agencies and marketing professionals anything but a quiet time. Besides the usual daily business, a summary of the activities of the closing year needs to be drafted: what worked? What did not work? Which measures brought the best return on advertising? The answers to such questions – or similar ones – do..
Is your website optimised for the use of mobile devices such as smartphones and tablets? If yes, then you can soon be pleased with additional Google-Traffic. This is because, the search engine giant is serious on the topic mobile optimisation. So far this was simply a recommendation for a better search engine ranking, but from..
I am always careful with trends. Often, well-known factors and processes are hidden behind trends with new names. And too often, when following the latest trends, the foundations are forgotten. Personal assistant: I see a clear development of search engines and ranking systems towards what is known as personal assistant. Apparently, Google’s objective is to..
In the digital era, trends do not last long. The trends known and followed today, tomorrow will be already obsolete. This fully applies to online marketing issues. The field re-designs itself almost daily. Digital advertising experts chase frenetically the latest must-have of online communication, always with the awareness that they might miss the highlight of..