Customer case study: ZGONC | 123Consulting
ZGONC Filiale
ZGONZ Logo scharzes Z vor gelbem Hintergrund mit schwarzem Rahmen.
The Austrian specialist shop

ZGONC

With over 30 branches, ZGONC has been the Austrian specialist market for tools, machines, construction and gardening equipment since 1957. The large product range with over 13,000 items is not only available in ZGONC specialist stores, but also in the online shop. The digitalisation of retail is one of the main reasons why investments in the expansion of online areas have been increasing in recent years.

Services

Strategy & consulting

Search engine optimisation

Media planning & media booking

Social media consulting

Strategy & consulting

Search engine optimisation

Media planning & media booking

Social media consulting

ZGONZ Mann kniet bei gelb-schwarzen Rasenmäher mit Ölflasche in der Hand

Development on many levels

ZGONC has been supported by 123Consulting in various online areas for over six years. The consulting covers areas from social media to SEO to campaigning & tracking. The focus is always on the holistic view in order to continuously develop ZGONC in digital marketing.

Project description

The core of the collaboration with ZGONC is, on the one hand, the rise in customer frequency in ZGONC’s branches and shops, on the other, the gradual construction of the online shop on the website. Due to the great challenges on the market, a clear differentiation from the competitors also in digital business is necessary. For this reason, 123Consulting together with ZGONC focuses on the interconnection of offline and online marketing activities. In the centre of the communication strategy is the fortnightly flyer delivered to all Austrian households by post. Based on this, all online measures are coordinated.

The collaboration began with the provision of consulting services in social media marketing. Editorial activities, community management but also content creation are handled by 123Consulting. For the first online shop, the areas of UX/UI, SEO and tracking were taken on. With the consolidation of the online shop, ZGONC began online advertising, which was also taken on by 123Consulting. Through the strategic integration of organic and paid traffic, a meaningful growth in online and offline sales could be reached. In times of the Covid pandemic, the online strategy – which was also the basis for the successful reopening of the shop – has been strengthened.

Michael Dockal Geschäftsführung ZGONZ

Michael Dockal

Management

Side by side with 123Consulting we optimise the digitalisation of our business.

Results

Continuous growth of annual sales on the online shop

150% rise in search engine visibility

Increase of the organic social media reach

Further projects