Vienna, 12th of April 2018 – The Austrian Digital Marketing Agency 123 Consulting is growing and will offer its services also in Germany. In mid-April, the agency will open a new branch in Berlin. The agency was founded in 2006 and has been focusing on consulting in Digital Marketing. After having established successfully its business..
We did it. We, as Austrian digital marketing agency, attended the WebSummit 2017 in Portugal from the 6th to the 9th of November. The result from our point of view: unbelievable. Not only is the size of such event impressive for Austrian standards, but also the concentration of knowledge, international speakers, companies participating and digital..
Since 2013, we regularly write subject-specific articles for the platform WERBEPLANUNG.AT – an overview of the contributions of 2013 can be found here: Negative SEO – published on the 11th of July 2013 Social Signals – published on the 25th of July 2013 Content Marketing -published on the 08th of August 2013 Author Rank –..
759 million of websites build the Internet we know today. Each one has a clear web address. Each of these addresses (“domain”) is made of a sequence of signs divided by full stops, for example www.werbeplanung.at. The last part of the address, in this case “.at” is the so-called “Top Level Domain” (TLD). Two types..
Admittedly, it is anachronistic: the written word is – still – the core of search engine optimisation. Google still cannot interpret images and analyse video content if the content is not written in the appropriate way. Texts are and remain – until further notice – the only source of information, in terms of content, for..
Admitted: search engine optimisation (SEO stands for Search Engine Marketing) is a relatively complex and lengthy online marketing measure. “A little SEO optimisation done quickly” does not work. Without investing time and money, the long-term chances of success are limited. On the other hand, to reward the effort, SEO builds the most efficient and attractive..
To google became a cultural practice. Every Internet user, in Austria about 80% of the population, googles – and most of the time on a daily basis. Dealing with the search engine is by now so obvious that we often forget that Google is a profit-driven company. In this respect, the Google search is the..
December is for agencies and marketing professionals anything but a quiet time. Besides the usual daily business, a summary of the activities of the closing year needs to be drafted: what worked? What did not work? Which measures brought the best return on advertising? The answers to such questions – or similar ones – do..